Leading social commerce categories Australia 2023

According to a 2023 survey conducted among Australian shoppers, clothing and accessories were the most bought product category on social media platforms, at around 23 percent of respondents, followed by tickets at approximately 14 percent. Moreover, home and garden, books and magazines, and sporting goods were the top-three categories social shoppers would consider purchasing.

根据2023年对澳大利亚购物者的调查，服装和配饰在社交媒体平台上成为最受欢迎的产品类别，约占受访者的23%，紧随其后的是票务产品，约占14%。此外，家居园艺、图书杂志以及体育用品成为社交购物者考虑购买的前三大类别。