Share of linear TV impressions served by top advertisers U.S. 2022, by age group

It was calculated that linear TV advertising impressions from the top 10 advertisers in the United States served to audiences below the age of 44 was lower than the national average of such impressions served in the first quarter of 2022. At the same time, linear TV ad impressions reached more viewers aged 55 and older, indicating a disparity in the distribution of and exposure to linear TV ads dependent on age groups.

据计算，美国前十大广告商在2022年第一季度针对44岁以下受众的线性电视广告曝光量低于全国平均水平。与此同时，针对55岁及以上观众的线性电视广告曝光量有所增加，这表明线性电视广告的分布和接触度在年龄群体间存在差异。