A Blueprint for Entrepreneurial Places Which Are Cared For, 2022

Our data takes the form of in-depth interview transcripts discussing the relationship between local independent businesses and Cambridge as a place. The first round of data collection took place in 2017 to discover, explore and evaluate the relationship between small and medium-sized businesses and community development within Cambridge. At the time of rapid change and a turbulent economic environment it was important to understand how local independent businesses interact with, and rely on, the locale and community in which they are based. Leading on from the first phase, this project and a second round of data collection was employed to return to Cambridge in 2022 to further investigate how the implementation of Brexit and the arrival of the pandemic has impacted upon local independent businesses and the original issues uncovered. The aim is to drive debate and discussion towards a more diverse local business environment. This is of key significance given micro, small, and medium sized firms (SMEs) are most at risk of failure post-pandemic and in the escalating energy crisis. Such SMEs are not just important local employers but are also the main way to increase regional resilience and make Cambridge feel like a ‘home town’ with distinctive independent retailers as opposed to how the New Economics Foundation refers to the city as a ‘clone town’ full of national chain stores and devoid of local character. Topics covered included local networking, local enterprise support, belonging, power, community development and inequality. Our recent research found that such businesses agreed that without the University of Cambridge, its unique communication channel and supply of labour, the city would be much less successful as it finds itself today. However, many businesses also felt the increased growth has led to increased pressures within the city due to constrained land supply and a tightly-drawn green belt. This, coupled with the current cost of living crisis, has seen business costs rise excessively increasing demands on already stretched independent businesses. A recurring theme throughout our study, therefore, was ‘them versus us’ regarding the power dynamic between local independent businesses (who form an integral part of the local economy) and the key stakeholders and policy makers within Cambridge. While some firms may find they succeed, it appears to be the smaller independent businesses who struggle the most within the city as they may not have sufficient footfall, nor the capital reserves required to loudly market themselves and/or overcome the high costs associated with being located within Cambridge. As such, many of these independent businesses felt unappreciated, overlooked, and under-supported.