Data collection and tracking on global iOS apps 2023, by category

As of May 2023, approximately 98 percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only 17 percent of the collected data were users to tra

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Data tracking on global iOS apps 2023, by category

Number of data points collected on iOS apps used to track users worldwide as of May 2023, by category

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Apps in selected categories collecting data types from global iOS users 2023

As of May 2023, product interaction data were the most commonly collected data points, with 94 over the 100 analyzed apps reporting to collect such data. User ID and crash data were collected by by 93

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Data collection genres on global iOS apps 2023, by category