Mass Communication 1970-1995

1. Media-technical equipment of household and media usage habits,
extent of print media and electronic media. 2. Leisure time and
communication activities.

Topics: 1. Media: number of television sets in household; cable
connection; frequency of watching television; number of radios in
household and frequency of listening to radio; type and frequency of
broadcasts and stations; personally preferred television broadcasts,
radio broadcasts and newspaper articles; subjective indispensibility of
television, radio and newspaper categories; radio listening habits
(broadcasts); main source of information for daily events; assessment
of credibility of individual media; judgement on specific
characteristics of television, radio and newspapers (scales);
assessment of objectivity of reporting on television, radio, daily
newspaper and magazines (scale).

2. Leisure activities: leisure activities on previous day and
frequency of leisure activities; interest in politics; postmaterialism
(scale); importance of areas of life. Demography: sex; age; school
education; marital status; religious affiliation; employment; income;
net household income; possession of a telephone; state; administrative
district; size of municipality classes; position of respondent in
household. Also encoded was: weekday of interview.