Financial Strategy Segments (FSS) SAMPLE

Financial Strategy Segments (FSS) is a segmentation providing unrivalled depth of insight into the financial behaviours of UK consumers. Classifying all UK adults, households, and postcodes into 15 Groups and 55 Types.

These are distinct financial lifestyle types which comprehensively describe the underlying factors which influence consumer behaviour, such as typical financial product holdings, behaviour and future intentions, as well as summarising their key socio-economic and demographic characteristics.

Fields include:

FSS Group and Type at a person, household and postcode level.

Expected workflow:

Snowflake user will make available their customer and / or prospect lists with Experian by extracting the file from their account and sharing via Experian’s secure file transfer application.

Subject to a signed contractual agreement, Experian will match the customer file(s) against FSS and where a match is found, will append the required datasets to the customer file(s).

Experian will return the customer file via Snowflake’s secure data share.

Experian's Linkage capabilities provide increased match rates between customer files and FSS. Matching using combinations of full name, UK postal address, postcode, email address and mobile telephone number are all viable matching data points.