Financial Strategy Segments (FSS) SAMPLE

Financial Strategy Segments (FSS) is a segmentation providing unrivalled depth of insight into the financial behaviours of UK consumers. Classifying all UK adults, households, and postcodes into 15 Groups and 55 Types. These are distinct financial lifestyle types which comprehensively describe the underlying factors which influence consumer behaviour, such as typical financial product holdings, behaviour and future intentions, as well as summarising their key socio-economic and demographic characteristics. Fields include: FSS Group and Type at a person, household and postcode level. Expected workflow: Snowflake user will make available their customer and / or prospect lists with Experian by extracting the file from their account and sharing via Experian’s secure file transfer application. Subject to a signed contractual agreement, Experian will match the customer file(s) against FSS and where a match is found, will append the required datasets to the customer file(s). Experian will return the customer file via Snowflake’s secure data share. Experian's Linkage capabilities provide increased match rates between customer files and FSS. Matching using combinations of full name, UK postal address, postcode, email address and mobile telephone number are all viable matching data points.

搜集汇总

背景与挑战

背景概述

Financial Strategy Segments (FSS) SAMPLE 数据集对英国消费者的金融行为提供深度细分，将成年人、家庭和邮编划分为15个群组和55个类型，涵盖金融产品持有和行为特征。该数据集通过安全匹配流程，在Snowflake平台上支持用户基于姓名、地址等信息进行数据附加和共享。