Corporate Websites as a New Marketing Tool for Turkish Exporters

Corporate website is an element that affects an enterprise's internationalization process. Generally, buyers communicate with businesses that they feel close to themselves. Therefore, factors such as language, culture, colour and design in corporate websites are important. The purpose of this study is to explore the internationalization level of corporate websites of exporting companies in Turkey and to determine whether there is any difference between corporate websites of exporters. In this paper, a study was carried out which examines exporters. In the research, corporate websites of businesses were analysed by the content analysis method. Whether or not exporters have differences between corporate websites were determined by cross-tabulation analysis and chi-square test. It has been observed that the level of internationalization of corporate websites of exporting companies in Turkey is insufficient. Furthermore, no significant difference was found between corporate websites of companies that export in traditional sectors and corporate websites of companies that export in non-traditional sectors.