eCommerce Benchmark KPIs: Fashion in Russia

In 2023, next to an add-to-cart rate of 10.8%, a cart abandonment rate of 80.5%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Fashion in Russia also consist of an AOV of US$77.1, a discount rate of 20.4%, and a return rate of 13.2%.

于2023年，俄罗斯时尚电商的基准关键绩效指标（KPIs）除10.8%的加入购物车率、80.5%的购物车放弃率和2.1%的转化率之外，还包括平均订单价值（AOV）为77.1美元、折扣率为20.4%和退货率为13.2%。