Getting out of Terminal Text

Reasons for loss of interest in participation in the terminal text
field experiment in Duesseldorf.

Topics: 1. Telephone interview:

a) interest in BTX: possession of television set; knowledge about the
BTX experiment; person originally requesting information about terminal
text from the Post Office; reason for interest in BTX; knowledge about
experience of others with BTX; detailed reason for non-participation in
BTX; current interest in participation.

b) details on television possession and telephone use; type and age of
television sets in household; intent to purchase a TV; private or
occupational use of telephone; extent to which informed about the
possibilities of BTX; attitude to various objections expressed against
terminal text.

c) utilization of Post Office services: frequency of utilization of
announcement services of the Post Office; possible use of announcement
services or other information for household via terminal text; sample
of possibly interesting BTX offerings; cost-benefit comparison of BTX
information.

2. Oral survey: reason for non-participation in the BTX experiment;
disappointment about the possibilities to use BTX; sources of
information about BTX; manner of one´s own search for information;
adequate knowledge about technical prerequisites for participation in
BTX; efforts to obtain information from businesses about television
sets usable with BTX; delivery difficulties of businesses; personal or
technical reasons for loss of interest in BTX; possible areas of use
for terminal text; judgement on the economy of BTX; unknown
possibilities of use at discontinuation; differences of opinion in
household at planned acquisition; assessment of usefulness of terminal
text for children; feared conflicts of interest in use of telephone,
television and BTX within the family; alternative purchase decisions in
the decision for BTX; possible revision of the decision to reject it.

Demography: age (classified); sex; school education; occupation; area
of business of company; household income; household size; household
composition.

Interviewer rating: date of interview.

Also encoded was: identification of interviewer.