THE IMPACT OF GLOBALIZATION ON NATIONAL CULTURE AND VALUES

Globalization has become one of the most influential processes in the modern world, affecting economic, political, social, and cultural aspects of society. The rapid development of technology, international trade, communication systems, and transportation has increased interaction among countries and cultures. As a result, globalization has significantly influenced national cultures and traditional values in many societies. This thesis examines the impact of globalization on national culture and values, focusing on both its positive and negative effects. The study highlights how globalization promotes cultural exchange, international cooperation, and access to global knowledge and technologies. Through media, the internet, and social networks, people can learn about different traditions, languages, and lifestyles, which contributes to cultural understanding and tolerance. Moreover, globalization creates opportunities for economic development, tourism, and educational cooperation between nations. However, globalization also presents several challenges to national identity and cultural heritage. The spread of foreign lifestyles, languages, and media may weaken traditional customs, local languages, and national values, especially among young people.