When You Give Up Smoking It's a Different World When You Give Up Smoking It's a Different World

Contributor(s): National Heart Foundation of Australia The History of Medicine Division. Prints and Photographs Collection Publication: National Heart Foundation of Australia, [ca. 1988] Language(s): English Format: Still image Subject(s): Smoking Smoking Cessation Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: This poster from the National Heart Foundation of Australia establishes a relationship between the non-smoker and an entirely "different world" of majestic snow-capped mountains and beautiful tree-lined lakes. The image offers a counter-marketing response to images of freedom, escape, and fantasy used by tobacco companies to sell their products.. NOTE: Slide of original poster image is blurry. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X66 (See in Profiles in Science) Profiles in Science ID: VCBBFL Permanent Link: http://resource.nlm.nih.gov/101584655X66 Archival Collection: Visual Culture and Health Posters (Profiles in Science)