Communication and Obesity Prevention: The Role of Message Framing Valence

The first dataset was collected through a field study involving 126 obese patients at a clinical nutrition center. It includes data on message framing valence (positive vs. negative), conscientiousness levels, and an observed behavior, whether participants took an informational flyer,as a measure of their willingness to seek information for a healthier lifestyle. The second dataset comes from an online study with 200 participants recruited via Prolific. It includes data on message framing valence, self-efficacy, perceived risk, and the self-reported intention to seek information about a healthier lifestyle.