Entertainment and Interest Data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior. This is a complete dataset for Entertainment and Interest-based audience cohorts. Use this dataset to understand Entertainment and interest-based characteristics about a given location within the United States. Within this dataset, you'll find indices for types of games, live events, content, and experiences those in a given location are interested in broken out at the postal code level. Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences. Find Data Dictionary here: https://www.goldfishads.com/dataset-examples INCLUDED TABLES: - POSTAL_CODES - ENTERTAINMENT_AND_INTERESTS INCLUDED FIELDS: - SOCIAL_INTEREST_CANNABIS - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_CARD_GAMES - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_CASINO_GAMES - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_FIRST_PERSON_SHOOTER - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_GAMBLING - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_ONLINE_POKER - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_SHOOTER_GAMES - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_SIMULATION_GAMES - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_SPORTS_GAMES - SOCIAL_INTEREST_ENTERTAINMENT_GAMES_VIDEO_GAMES - SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_BAR - SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_CONCERTS - SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_MUSIC_FESTIVALS - SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_NIGHTCLUBS - SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_PARTIES - SOCIAL_INTEREST_ENTERTAINMENT_MUSIC - SOCIAL_INTEREST_ENTERTAINMENT_READING_LITERATURE - SOCIAL_INTEREST_FAMILY_AND_RELATIONSHIP_FATHERHOOD - SOCIAL_INTEREST_FAMILY_AND_RELATIONSHIP_MOTHERHOOD - SOCIAL_INTEREST_HOBBIES_AND_INTEREST_POLITICAL_AND_SOCIAL_ISSUES - SOCIAL_INTEREST_HOBBIES_AND_INTEREST_POLITICAL_AND_SOCIAL_ISSUES_POLITICS - SOCIAL_INTEREST_HOBBIES_AND_INTEREST_POLITICAL_AND_SOCIAL_ISSUES_SUSTAINABILITY - SOCIAL_INTEREST_HOBBIES_AND_INTEREST_TRAVEL - SOCIAL_INTEREST_HOBBIES_AND_INTEREST_TRAVEL_VACATIONS As well as the following fields from our Demographics dataset. ADDITIONAL FIELDS: - ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE - ETHNICITY_ASIAN - ETHNICITY_BLACK_OR_AFRICAN_AMERICAN - ETHNICITY_HISPANIC_LATINO - ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER - ETHNICITY_OTHER_RACE_NOT_LISTED - ETHNICITY_TWO_OR_MORE_RACES - ETHNICITY_WHITE - HOUSEHOLD_INCOME_100K_150K - HOUSEHOLD_INCOME_150K_200K - HOUSEHOLD_INCOME_200K_PLUS - HOUSEHOLD_INCOME_50K_100K - HOUSEHOLD_INCOME_LESS_THAN_50K - LANGUAGE_SPANISH - PROPERTY_VALUE_100K_250K - PROPERTY_VALUE_1MM_TO_1_POINT_5MM - PROPERTY_VALUE_1_POINT_5MM_TO_2MM - PROPERTY_VALUE_250K_500K - PROPERTY_VALUE_2MM_PLUS - PROPERTY_VALUE_500K_750K - PROPERTY_VALUE_750K_1MM - PROPERTY_VALUE_LESS_THAN_100K

搜集汇总

背景与挑战

背景概述

该数据集提供美国各邮政编码区域的娱乐兴趣特征数据，包含游戏、现场活动等分类指标及人口统计信息，适用于媒体投放、数据增强等场景。数据通过隐私保护算法生成，不含个人身份信息。