Next Generation: United Kingdom, 2024

The British Council Next Generation research series uncovers the aspirations and needs of young people around the world, focusing on countries that are experiencing significant change. It aims to ensure that young people’s interests are properly represented in policies that are impacting their lives and shaping their futures. <p>Next Generation: United Kingdom, 2024 was a nationally representative survey conducted to explore the attitudes, values, and aspirations of young people in the UK aged 18-30. </p><p><span>Conducted by Savanta via an online survey between 16 July and 7 August 2024, this study captured the views and experiences of </span><span>3,084 </span><span>young people across the UK. It focused on three key thematic areas: Youth Lifestyles and Attitudes; Youth Voice, including political and civic engagement; and Education, Skills, and Employment. Using a stratified random sampling approach, the survey aimed to reflect the demographic diversity of the UK youth population. Responses were collected using the standardised Next Generation Questionnaire and have undergone data cleaning and coding for accuracy and consistency. The study provides a valuable resource for understanding the priorities, challenges, and aspirations of young people in the UK in 2024.</span></p>