Top insurance and welfare brands in Brazil 2023, by digital ad spend share

In 2023, Unimed accounted for almost 13.8 percent of insurance and welfare brands' investments in digital advertising in Brazil. Seguradora Tokio Marine and Bradesco Seguros followed with shares of about 11 and 9.8 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.

至2023年，巴西保险与福利品牌在数字广告领域的投资中，Unimed所占比例高达13.8%。紧随其后的是Tokio Marine保险公司和Bradesco Seguros，分别占据了大约11%和9.8%的份额。根据来自南美国家广告代理商的另一份数据，2023年巴西广告支出中，在线渠道的份额达到了38.2%。