Validating Respondents in Online Access Panels

Shopping behavior. Online data protection.

Topics: possession of wifi, laptop, portable MP-3 player, tablet / e-reader, DVR / PVR, smartphone, video game system, portable games console, HDTV and hybrid car; concern about privacy; personal shopping behavior and attitude towards online data protection: importance of the purchase of American products, looking around before buying, spontaneous buyer, buying on credit instead of waiting, price is more important than brand names versus brand names more important than price, caution when passing personal data on the Internet, convenient online -purchases; attitude towards the environment: no concern about environmental concerns, willingness to a lower standard of living for energy saving reasons, concern about global warming; usage of Internet and social networks per week; reading a Sunday newspaper; possession of a valid passport of the United States; property ownership; own bank account; smoker; number of actively used personal e-mail accounts; number of credit cards; home ownership in the last three years; handedness (dominant hand or use of both hands); brand name and purchase of mouthwash (e.g., Biotene, Listerine).

Demography: age (categorized, year of birth); education; employment status; willingness to pass e-mail address; sex; marital status; children in the household; ethnicity; income.

Additionally coded was: respondent ID; date of the interview; interview time; interview length; last answered question; user login; state; disclosure of e-mail address and residential address; data source (online panel or uSamp); interviewer ID.