Elements that would help marketers learn more about prDOOH ads in worldwide. 2024

During a global survey among marketers published in the second half of 2024, over half (or 53 percent) said that training on the benefits of programmatic digital out-of-home (prDOOH) advertising would help them learn more about it. Standards for prDOOH ranked second, mentioned by 48 percent. According to the same study, over one-third of marketers worldwide intended to include prDOOH advertising in their media plans within the 18 months following the survey.

在2024年下半年发布的一项全球营销人员调查中，超过一半（即53%）的受访者表示，接受关于程序化数字户外广告（prDOOH）益处的培训将有助于他们更深入地了解这一领域。prDOOH标准排名第二，被48%的受访者提及。根据同一项研究，全球范围内超过三分之一的营销人员计划在调查后的18个月内将其纳入他们的媒体计划之中。