Promotional Media for Sustainable Heritage Tourism: A Case Study of Kayutangan Icon in Malang City, Indonesia

Kayutangan Heritage is a historical area that is an icon of Malang City but is not yet widely known as a leading tourist destination. This study aims to design video content as a promotional media that can increase tourist interest in the area. The method used is Design Thinking through five stages: empathize, define, ideate, prototype, and test. Data were obtained through literature studies, observations, interviews, and questionnaires. The result is a video content that emphasizes the historical side, aesthetic visuals, and emotional approaches, which are expected to attract tourists' attention and strengthen Kayutangan's image as a city icon.