Data from: The influence of packaging on the perception and preference of Peruvian millennials and centennials

Our study aims to determine the effect that different packaging elements have on consumer perception and preference, with the influence of the referential image being more predominant. The experiment exposed two groups of participants (n=30) to 9 stimuli, which were based on the display of different packaging elements (manufacturer, brand, flavor) with the difference in the addition of a referential image for the second group in the three products of the three different food categories. This research used the eye-tracking platform via RealEye webcam to measure visual attention, and a self-administered questionnaire was used to examine perception and preference.