Consumer preference for supermarket or discount store private labels in Italy 2023

According to a 2023 survey conducted in Italy, 36 percent of respondents believed that supermarket private label products were tastier compared to those from discount stores. Conversely, 10 percent of participants expressed the opinion that store brand products from discount stores were tastier than those found in supermarkets.

根据2023年在意大利进行的一项调查，36%的受访者认为超市自有品牌产品比折扣店的产品更美味。相反，10%的参与者认为折扣店的店牌产品比超市中的产品更佳。