eCommerce Benchmark KPIs: Beverages in Portugal

In 2023, next to an add-to-cart rate of 15.4%, a cart abandonment rate of 73.2%, and a conversion rate of 4.1%, the eCommerce Benchmark KPIs for Beverages in Portugal also consist of an AOV of US$84.3, a discount rate of 8.6%, and a return rate of 2.6%.

至2023年，葡萄牙饮料类电子商务基准关键绩效指标（KPIs）包括15.4%的加入购物车率、73.2%的购物车放弃率、4.1%的转化率，同时亦涵盖平均订单价值（AOV）为84.3美元、8.6%的折扣率和2.6%的退货率。