AI use for social media influencer marketing India 2023

According to a study on influencer marketing across India in 2023, AI was mainly used among social media influencers to generate content ideas, as per almost half of the respondents. Over 35 percent of content creators also used AI tools to assist with their writing. While other purposes included content calendar management, engagement ideas, etc., roughly 34 percent of influencers claimed not having used AI at all.

根据2023年针对印度网红营销的一项研究，AI技术主要被社交媒体网红应用于生成内容创意，这一说法得到了近半数受访者的认同。超过35%的内容创作者亦借助AI工具辅助写作。尽管其他应用包括内容日程管理、互动创意等，但大约34%的网红声称未曾使用过AI技术。