Leading social media sites India 2024

Facebook had the largest market share among social media platforms across India at roughly 64 percent as of October 2024. The Meta-owned social network site has consistently led the country's social media market since 2019. Instagram was the second leading social media platform during that period with a market share of over 25 percent, reflecting a fluctuating trend that emerged in the previous year. Commercial social media usage in IndiaApart from creating user-generated content, Indians have leveraged social media to grow their businesses. As consumption via online channels increased, social media began playing an important role in stimulating the Indian economy. Among the most popularly used social media platforms in India, Facebook was increasingly used for digital marketing. On the other hand, Instagram emerged as the country’s leading platform for influencer collaboration. Meta PlatformsSince its launch in 2004, Facebook has quickly gone on to become the social media giant it is today. Having acquired leading social media platforms Instagram and WhatsApp, the company rebranded itself as Meta Platforms Inc. in 2021. The following year Meta generated a revenue of nearly 116 billion U.S. dollars. The company has further set its sights on bringing the metaverse to life to enhance the online experience of over three billion Facebook users across the world.

截至2024年10月，Facebook在印度社交媒体平台的市场份额位居首位，约达64%。自2019年起，由Meta公司拥有的这一社交网络平台一直引领着该国社交媒体市场。在此期间，Instagram作为第二大社交媒体平台，市场份额超过25%，反映了前一年出现的波动趋势。在印度，除了创建用户生成内容外，印度人还利用社交媒体来拓展他们的商业活动。随着在线渠道的消费增加，社交媒体在刺激印度经济方面开始扮演着至关重要的角色。在印度最受欢迎的社交媒体平台中，Facebook越来越被用于数字营销。另一方面，Instagram已成为该国最具影响力的合作平台。自2004年推出以来，Facebook迅速成长为今日的社交媒体巨头。通过收购领先的社交媒体平台Instagram和WhatsApp，该公司于2021年更名为Meta Platforms Inc.次年，Meta的营收接近1160亿美元。公司进一步将目标定位为将元宇宙变为现实，以提升全球超过30亿Facebook用户的在线体验。