Artificial Intelligence Image Disclosure and Purchase Intention in Online Food Delivery Advertising

This dataset contains the anonymized survey responses (n = 249, Indonesian Generation Z consumers who use GrabFood or GoFood) for the study “Artificial Intelligence Image Disclosure and Purchase Intention in Online Food Delivery Advertising”. Data were collected through Google Forms and the Populix panel in 2026. Respondents viewed an AI-labeled food advertisement and rated AI disclosure (AD), consumer trust in advertisements (CT), consumer attitudes toward AI-generated images (CA) and purchase intention (PI) on a 5-point Likert scale. The data were analyzed with PLS-SEM in SmartPLS 4. Some Populix panel responses were entered into the Google Form manually by the researcher on 31 October–1 November 2026, so their timestamps reflect the entry date rather than the original response date.