Complete Data Hygiene

**Enhance the quality and usability of your customer data with Deep Sync’s Complete Data Hygiene app.** Using leading data hygiene and suppression services, as well as our own proprietary PCOA service, Deep Sync’s app standardizes addresses, updates address information, and flags undesirable profiles. The following products and services are included:

- CASS™ processing
- NCOALink(R) processing
- PCOA (Private Change of Address)
- Deceased Suppression
- Prison Suppression
- Do Not Mail Suppression

<p><br/></p>

The application of data hygiene improves match rates when joining data inside clean rooms, helps marketers maintain complete and accurate CRM records, improves the efficacy of personalization, increases the deliverability of direct mail, and more.

Pricing: $10.00 CPM

## Expected Workflow:

- Install the Complete Data Hygiene app
- Sign the USPS Processing Acknowledgement Form (PAF)
- Create a table containing the customer records you'd like to process
- Grant access to the Hygiene API and run the app
- Deep Sync will run the Complete Data Hygiene process
- Deep Sync returns a secure share with the cleansed data

<p><br/></p>

## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

<p><br/></p>

## Additional Considerations - What Comes Next?

Following the cleansing of your data, consider exploring Deep Sync’s Customer Data Enrichment native app to uncover previously unknown details about your customers. We welcome you to contact our team at [e-mail] for additional assistance.

<p><br/></p>

## Additional Information

Deep Sync is a non-exclusive Licensee of the USPS® to provide Limited Service NCOALink processing. The following trademarks are owned by the United States Postal Service®: CASS, NCOALink, USPS, and United States Postal Service (Advertisement ID 1.24).

<p><br/></p>

<p><br/></p>