Global m-commerce revenue and share of total e-commerce 2017-2028

A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated 1.7 trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from 43 percent in 2018 to a projected 63 percent by 2028. The mobile device takeoverThe significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately 30 percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly 80 percent of visits and 66 percent of orders. M-commerce tough spotsWhile mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately 159 U.S. dollars, compared to 103 dollars on mobile phones.

全球电子商务的蓬勃发展在很大程度上得益于消费者通过移动设备购买产品与服务。Statista的数字市场洞察报告显示，至2023年，移动电子商务的销售额预计达到1.7万亿美元，占所有零售电子商务销售额的一半以上。移动设备的使用比例持续上升，从2018年的43%增长至2028年预计的63%。移动设备的崛起显著地体现了智能手机和平板电脑在在线购物中的日益依赖。2023年，全球大约30%的在线购物者每周使用移动商务，许多国家的这一比例更高。在全球范围内，移动设备是零售网站流量和交易的主要推动力，占访问量的近80%和订单的66%。尽管移动电子商务在多个方面享有广泛的普及和主导地位，但也面临着诸多挑战。尽管移动手机在全球范围内的加入购物车率高于平板电脑和桌面电脑，但其转化率在所有设备中却是最低的。此外，消费者倾向于使用桌面电脑进行大额支出。截至2023年底，桌面电脑上的在线购物订单平均价值约为159美元，而移动手机上的平均价值则为103美元。