eCommerce Benchmark KPIs: Beverages in Turkey

In 2023, next to an add-to-cart rate of 15.4%, a cart abandonment rate of 73.4%, and a conversion rate of 4.1%, the eCommerce Benchmark KPIs for Beverages in Turkey also consist of an AOV of US$51.7, a discount rate of 9%, and a return rate of 1.7%.

于2023年，土耳其饮料电商基准关键绩效指标（KPI）包括15.4%的加入购物车率、73.4%的购物车放弃率、4.1%的转化率，此外还包含平均订单价值（AOV）为51.7美元、9%的折扣率和1.7%的退货率。