Travel Data

Leveraging Resonate Travel data allows you to gain a comprehensive perspective on consumers, including those who are customers of your competitors. This invaluable data provides insights into their motivations, desired products and services, potential likelihood to churn (along with the underlying reasons), and an array of other critical information.

Travel Intent Data
- Type of travel planned
- Anticipated vacation spending
- Cruise intenders and cruise lines
- Likelihood of purchasing bundled travel package or adult-only vacation
- Likelihood to buy luggage

Travel Preferences and Psychographics
- Travel psychographics
- Factors influencing where to go and what to do
- Purchase drivers for travel services
- Airline, hotel, and cruise selection considerations

Market and Competitive Data
- Method of booking
- Previous travel destinations
- Type of travel past year
- Airline, hotel, and cruise purchase history

Additional Travel Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Alliant, Acxiom, Experian, Epsilon, or Transunion? Resonate Travel is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.