Beyond Immersion: Socio-Technical Pathways to User Experience and Behavioral Intentions in Cultural Heritage Location-Based VR

This dataset contains the questionnaire responses collected for the study Beyond Immersion: Socio-Technical Pathways to User Experience and Behavioral Intentions in Cultural Heritage Location-Based VR. It includes 552 submissions from users of the Wind Rises in Luoyang LBVR project, comprising 527 valid responses retained for analysis and 25 responses excluded during data-quality screening. The variables cover demographic characteristics, previous experience with cultural heritage LBVR, and 41 five-point Likert-scale items measuring social interaction, value co-creation, comfort perception, interactivity, multisensory cues, cultural identity, ethical concerns, brand equity, focused attention, post-experience satisfaction, behavioral intention, prior knowledge, and sense of gain. Construct-level mean scores used in the PLS-SEM and fsQCA analyses are also included.