Systematic Literature Review on Tourism Marketing in the Metaverse

The aim of this research is to investigate tourist marketing within the embryonic context of the metaverse in order to comprehend the building blocks and the primary technologies employed in the sector. For this purpose, a systematic literature review is conducted. The references are extracted in January 2023. The data in this document correspond to the articles finally included in the systematic literature review after the article screening phase.

Keywords: tourism marketing, metaverse, technologies, building blocks, SLR (Systematic Literature Review), PRISMA