Market share of CRM leading vendors worldwide 2023

Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of 22 percent in 2023. The company leads the market with a big margin: next in line to Salesforce are Microsoft, SAP, and Oracle with around five to three percent shares of the market. CRM global revenues on the riseWorldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the following years and reach over 40 billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to strengthen their relationships with customers, to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM. Enterprise softwareEnterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by, for example, helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.

Salesforce作为全球客户关系管理（CRM）应用市场的领先供应商，在2023年的市场份额高达22%。该公司以显著的优势领导市场：紧随其后的是微软、SAP和甲骨文，它们的市场份额分别约为五至三个百分点。全球CRM软件市场的收入预计在未来几年将保持持续增长，到2023年预计将超过400亿美元。CRM技术用于管理公司与其现有和潜在客户之间的互动。企业利用CRM以加强客户关系，提高客户保留率，并最终推动销售额增长。在当今时代，确保良好的客户体验对企业至关重要，因为大多数全球组织都将CRM等数字化转型技术的采用视为其背后的关键驱动力。企业软件指主要用于满足各种商业需求的软件。它通过帮助公司追踪和改进供应链、与客户互动或管理资源等方式，协助企业实现其目标。在“企业软件”这一术语下，存在广泛的软件应用，办公套件、客户关系管理（CRM）和商业智能（BI）只是其中的一部分。