[SAMPLE] Consumer Edge Vision Venture Capital (VC) Data | US Consumer Transaction Data | 100M ...

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as:
• Apparel, Accessories, & Footwear
• Automotive
• Beauty
• Commercial – Hardlines
• Convenience / Drug / Diet
• Department Stores
• Discount / Club
• Education
• Electronics / Software
• Financial Services
• Full-Service Restaurants
• Grocery
• Ground Transportation
• Health Products & Services
• Home & Garden
• Insurance
• Leisure & Recreation
• Limited-Service Restaurants
• Luxury
• Miscellaneous Services
• Online Retail – Broadlines
• Other Specialty Retail
• Pet Products & Services
• Sporting Goods, Hobby, Toy & Game
• Telecom & Media
• Travel

Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

CE Vision Benefits
• Discover new competitors
• Compare sales, average ticket & # transactions across competition
• Evaluate demographic and geographic drivers of growth
• Assess customer loyalty
• Explore granularity by geos
• Benchmark market share vs. competition
• Analyze business performance with advanced cross-cut queries

Private equity, venture capital, hedge funds, asset managers, and corporate clients use Consumer Edge data for:

Private Equity & Venture Capital Use Cases
• Deal Sourcing
• Live Diligences
• Portfolio Monitoring

Corporate Strategy Use Cases
• Ecommerce vs. brick & mortar trends
• Real estate opportunities
• Economic spending shifts

Marketing & Consumer Insights
• Total addressable market view
• Competitive threats & opportunities
• Cross-shopping trends for new partnerships
• Demo and geo growth drivers
• Customer loyalty & retention

Investor Relations
• Shareholder perspective on brand vs. competition
• Real-time market intelligence
• M&A opportunities

USE CASE: Private Equity, Growth, and Venture Problem
A $35B Private Equity company focused on growth & venture, credit, and public equity investing in later-stage companies was looking for a data solution to enable them to source and vet the health of potential investments vs. their peers and their industry. With limited visibility, they were seeking a data solution that would seamlessly and easily provide concrete data and analytics for their assessments.​

Solution
The firm leveraged Consumer Edge's Vision Pro platform to monitor and report weekly on:​

Sourcing: With the support of Consumer Edge’s Insight team, the firm set up dashboard views to find and track the struggling firms that open to capital needs. ​

Diligence: The firm vetted the health of a potential investment target vs. their peers and their industry by monitoring key metrics such as YoY growth, spend amount % growth, # transactions, and # of transactions % growth.​

Impact
The diligence team was able to:​
- Identify three target acquisition companies based on historic performance ​
- Set benchmarks vs. competition and monitor growth trends ​
- Develop growth plans for post-acquisition strategy​

搜集汇总

背景与挑战

背景概述

该数据集提供美国消费者交易数据，覆盖超过1亿张信用卡和借记卡，包括在线、线下和第三方消费，涵盖12,000多家商户和800多家母公司，并包含人口统计和地理细分。它适用于私募股权、风险投资等投资者，用于交易来源、尽职调查和投资组合监控，以及企业战略和营销洞察，帮助用户发现新竞争对手、评估增长驱动因素和进行竞争分析。