Healthcare Solutions

Aspirations toward a single view of the patient start with the right identity. Acxiom healthcare solutions help healthcare clients harness the powerful potential of data to strengthen connections and determine identity throughout the continuum of care between patients, providers, and payers. Acxiom’s healthcare solutions provide confidence in privacy and security by being HIPAA, HITECH and HITRUST compliant and ensure the ethical use of data in healthcare.

**Audiences**
- Likely to Have Supplemental Health Care
- Likely to Obtain Dental Insurance
- Likely Acquisition Channel for Health Insurance
- Likely Insurer for Health Insurance
- Likely Healthcare Advertising Actions Taken
- Likely Diet Control/Eating Habits
- Likely Health & Fitness Behaviors
- Likely Health Improvement Activities

Acxiom also offers additional healthcare consumer look-alike audiences built from medical and pharmacy claims data to help clients better understand their customers based upon their healthcare needs. Categories include:
- Likely Relevance to a healthcare condition
- Likely Consider a brand
- Likely Benefit from a treatment/procedure

**Match Multiplier**
Acxiom’s Match Multiplier enables healthcare marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Databricks environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Databricks's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

**Use Cases**
- Healthcare Marketing Campaigns: Acxiom data and services enable more relevant, personalized experiences across healthcare campaigns.

- Identity Resolution: Acxiom’s identity-resolution services enable healthcare marketers to match, manage and protect patient identity in the Databricks ecosystem while protecting privacy and security.

- Audience Activation: Acxiom’s Match Multiplier increases match rates to distribution platforms and publishers and activates audiences on the client’s behalf, without client data ever leaving Databricks.

**Expected Workflow**
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Databricks data sharing will be used in the delivery / fulfillment of the service.