SAMPLE Path IQ Malaysia Demographic Data | 37 Million Unique MAIDs | Demographics, IP Address, ...

Path IQ Malaysia Telco data delivers carrier-grade mobile identity signals enriched with a depth of demographic and location attributes that most mobile datasets simply don't carry. Sourced directly from Malaysian telco networks, every record is anchored to a persistent MAID (GAID or IDFA) and comes pre-enriched — no modelling required.

What's included per record:
- Mobile ID — GAID (Android) and IDFA (iOS)
- Home location — Lat/long centroid derived from home base station activity
- Work location — Lat/long centroid derived from work base station activity
- Demographics — Age and gender
- Hashed email — SHA-256 normalised, enabling CRM onboarding and cross-channel identity matching
- Device profile — Device name, vendor/manufacturer, and telco provider

Use cases:
- For agencies and brands — combine home/work lat/long with age and gender for precise audience planning and location-based campaign activation across Malaysia's urban and suburban markets.
- For DOOH platforms — use home and work centroid data to model commuter patterns and daypart audiences for out-of-home inventory targeting.
- For DSPs and SSPs — enrich your Malaysian bidstream with carrier-sourced demographic and location overlays, or use hashed email to extend cross-device graph reach.
- For fintech and credit platforms — layer behavioural, demographic, and location signals to enrich thin-file profiles for credit decisioning in one of Southeast Asia's most digitally active markets.