eCommerce Benchmark KPIs: Apparel in the U.S.

In 2023, next to an add-to-cart rate of 15.3%, a cart abandonment rate of 78.2%, and a conversion rate of 3.3%, the eCommerce Benchmark KPIs for Apparel in the U.S. also consist of an AOV of US$147.7, a discount rate of 18.3%, and a return rate of 22.4%.

在2023年，美国服装电商领域的基准关键绩效指标（KPIs）包括：15.3%的加入购物车率、78.2%的购物车放弃率、3.3%的转化率，此外还包含平均订单价值（AOV）为147.7美元、18.3%的折扣率以及22.4%的退货率。