Ambient Influence: Digital Nomads as Unintentional Brand Intermediaries — Data, Code, and Materials

This repository contains the complete replication package for the manuscript “Digital Nomads as Unintentional Brand Intermediaries". It includes de-identified data, analysis code, study instruments, and supplementary sources to reproduce all tables and figures. Contents Study 1 (Survey): cleaned, de-identified dataset; codebook; SEM/CFA scripts and output; item wordings and scale anchors. Study 2 (Experiment): cleaned, de-identified dataset; pre-registration (if applicable); analysis scripts for manipulation checks, ANCOVA, and mediation; instrument and manipulation-check items. Study 3 (Interviews): anonymized excerpted quotations used in the paper; theme/codebook; audit trail summary (sampling, saturation notes). Supplementary materials: figure/table source files; robustness checks (controls, multigroup, invariance); README with step-by-step replication instructions and software versions. RestrictionsFull video stimuli are not redistributed due to third-party rights. We provide transcripts, frame stills, detailed metadata (links, durations, posting dates), and procedures to reconstruct the stimuli set. Researchers may request time-limited access to the files for verification under a non-distribution agreement. Anonymization & ComplianceAll datasets are de-identified and stored per GDPR and institutional ethics approval. Any indirect identifiers were removed or binned. Licensing & CitationData and materials: CC BY 4.0. Please cite this repository using its DOI (https://doi.org/10.5281/zenodo.17199056) when reusing these materials. ReproducibilityA replication script (R/Python) reproduces the tables and figures from the raw de-identified data; session info and package versions are provided.