Crisp and savoury snack purchase factors in the United Kingdom (UK) 2013

The statistic shows the results of a survey asking consumers what they look for when arriving at the crisp and snacks aisle of a grocery store in the United Kingdom (UK). Price ranked as the highest influencing factor with 61 percent of respondents claiming they looked at this first when purchasing snacks. Just under half looked at flavour and 21 percent looked at the brand.

本统计数据显示了一项针对消费者在英国（UK）超市零食区的购物偏好调查结果。价格被认定为最具影响力的因素，61%的受访者表示在购买零食时首先关注价格。略少于一半的受访者关注口味，而21%的受访者关注品牌。