Share of Black Friday spend among Gen X and boomers in the U.S. 2021, by channel

In 2021, baby boomers in the United States spent approximately 70 percent of their Black Friday budget in brick and mortar stores. In contrast, Gen X consumers spent around 60 percent of their Black Friday holiday budget in physical stores and about 40 percent online. Out of all generations, U.S. millennials were the top online spenders that year.

于2021年，美国婴儿潮一代在黑色星期五的购物预算中，约70%被用于实体店铺。相较之下，X世代消费者在黑色星期五假日购物预算中，约60%用于实体店铺，而40%则在线上消费。在所有世代中，美国千禧一代在那一年的在线消费额位居首位。