极目洞察和选址产品

青岛联通综合运用自身在物联网、移动互联网、云计算、大数据方面的技术优势，整合商企行业多源数据及服务能力，结合各细分领域特点，提供基于人口、位置、消费大数据的洞察和选址解决方案，从而满足不同行业用户的场景需求，为企业实体经营企业提供洞察选址加营销的应用场景指导。Leveraging its technical advantages in the Internet of Things (IoT), mobile internet, cloud computing and big data, China Unicom Qingdao Branch integrates multi-source data and service capabilities from commercial and enterprise sectors, tailors solutions to the specific characteristics of various segmented industries, and provides insights and site selection solutions based on big data covering population, location and consumption. Thereby meeting the scenario-based demands of users across different industries, it offers guidance on application scenarios integrating insight, site selection and marketing for enterprises engaged in physical business.

搜集汇总

背景与挑战

背景概述

该数据集是由青岛联通提供的商业洞察和选址解决方案数据集，整合了人口、位置和消费等多源大数据，覆盖全国范围，数据周期为48个月并每月更新。它主要应用于客群研究、新店选址、门店价值研究和自动化营销等全行业场景，为企业实体经营提供数据驱动的决策支持。