Popularity of text message marketing among consumers in the U.S. 2022, by generation

During a 2022 survey carried out among consumers from the United States, 47 percent of responding millennials stated they liked being contacted by brands via text messages. The same was true for 44 percent of respondents from Generation Z.

在2022年对来自美国的消费者进行的一项调查中，47%的受访千禧一代表示他们喜欢通过短信被品牌联系，这一比例在Z世代受访者中也达到了44%。