Master Link USA -Sample

**Overview**
Created using location intelligence software to perform point-in-polygon operations with address and boundary data, Precisely's Master Link product provides a flat file of addresses associated to boundaries.

This sample data set covers the San Francisco, CA area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire United States. Contact [e-mail] for more information.

**Use cases**

- **360-Degree Customer View**
Enhance understanding of customer activity
- **Location Data Enrichment**
See the hierarchy of boundaries for an address point and link boundary information to risk, property, and demographic data
- **Market Analysis**
Perform analytics to better understand markets including identifying new potential locations

**Product details**

With Master Link, users don’t need to perform complex and time-consuming geospatial processing to understand the relationships between an address and the boundaries it falls within. Insights into customer activity, school districts, and township administration are available through a quick and simple lookup.

Using the PreciselyID unique address identifier, Master Link can be used to connect with other Precisely datasets with information related to properties, natural hazard risk, points of interest, and demographics.

Master Link associates over 200 Million U.S. addresses to the following polygonal boundaries:
• Colleges
• Metros
• Neighborhoods
• Residential
• Schools
• 5 Digit Zip Codes
• Carrier Routes
• Census
• Congressional Districts
• DMA Regions
• Time Zones

Some sample fields for each address:

- PBKey (PreciselyID) a unique id for every addressable location in the USA
- Census 2020 block ID
- Census 2010 block ID
- Metro Name
- Neighborhood Name
- University Name
- Place Name
- MCD name
- DMA Region ID & name
- CBSA name & type
- County FIPS & name
- State FIPS & name
- Time zone & DST info
- Congressional district
- USPS Zip Code & carrier route

For more details, refer to the embedded notebook.

**Additional Insights**
https://help.precisely.com/r/t/1014164401/2023-12-31/Community-Link-Market-Link-and-Master-Link/pub/Latest/en-US/Community-Link-Market-Link-and-Master-Link-Product-Guide/Getting-Started