eCommerce Benchmark KPIs: Footwear in Vietnam

In 2023, next to an add-to-cart rate of 12.6%, a cart abandonment rate of 81%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Footwear in Vietnam also consist of an AOV of US$79.9, a discount rate of 10.3%, and a return rate of 7.9%.

在2023年，越南鞋类电子商务基准关键绩效指标（KPIs）除了12.6%的添加购物车率、81%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为79.9美元、折扣率为10.3%，以及退货率为7.9%。