Brands with highest brand value loss worldwide 2023
收藏www.statista.com2024-05-28 更新2025-03-25 收录
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https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
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In 2023, the Chinese e-commerce Alibaba.com saw a 56 decrease in brand value, the highest brand value loss worldwide. It was followed by the Chinese B2C e-commerce platform Tmall, which lost 44 percent of its brand value.
于2023年，中国电子商务巨头阿里巴巴集团旗下的阿里巴巴.com遭受了56%的品牌价值下降，位居全球品牌价值损失之首。紧随其后的是中国的B2C电子商务平台天猫，其品牌价值下降了44%。
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