The Influence of Influencer Credibility and Price Sensitivity on Purchase Intention of Beauty Products among TikTok Users

This dataset contains responses to an online questionnaire collected in May 2026 for a study examining the credibility of beauty influencers, price sensitivity, and purchase intent for beauty products on TikTok. The study focuses on Generation Z in the Greater Jakarta area (Jabodetabek), Indonesia, and employs a quantitative explanatory design with a cross-sectional approach. Participants were recruited through purposive sampling, targeting active TikTok users who had previously viewed content from beauty influencers. The questionnaire measured six research constructs: Attractiveness, Expertise, Trustworthiness, Influencer Credibility, Price sensitivity, and Purchase Intention. The measurement items were adapted from previous studies and evaluated using a five-point Likert scale. In the associated study, the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to evaluate the measurement and structural models. This dataset provides a basis for examining consumer perceptions of beauty influencers and the role of price sensitivity in purchase intentions within the Indonesian TikTok social commerce context.