MOTIVATION – A KEY FACTOR IN ENTERPRISES

Abraham Maslow's 'hierarchy of needs' states that once the lower level needs like food, shelter, safety, love are fulfilled human strive for higher level needs like self esteem and growth. But motivation is a very complex issue and people may be looking for higher level needs even when lower level needs are unfulfilled and attempting to take care of lower level needs would not create motivation. In depth study is required and steps like reducing working time, increasing wages, benefits, counseling etc would not work to create motivation. Brainstorming is necessary to analyse the steps involved in a job and make changes with elements of challenge involved in performing the job. This continuous process of enrichment of jobs would create sustained motivation.亚伯拉罕·马斯洛的“需求层次理论”（hierarchy of needs）指出，当食物、住所、安全、爱等低层级需求得到满足后，人类会追求自尊与自我成长等高层级需求。但动机是一个极为复杂的议题：即便低层级需求尚未得到满足，人们也可能已在追求高层级需求，而仅致力于满足低层级需求并不能激发动机。因此需要开展深入研究，诸如缩短工时、提高薪资、完善福利、提供心理咨询等常规举措，均无法有效激发动机。我们需要通过头脑风暴来剖析岗位的各项环节，并结合工作任务中的挑战性要素进行优化调整。这种持续的岗位丰富化进程，能够催生持久的工作动机。