L2/Causeway U.S. Voters Predictive Analytics models
收藏Snowflake2025-09-24 更新2025-09-25 收录
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资源简介：
**Transform Your Campaign Strategy with AI-Powered Audience Intelligence**
Access cutting-edge political and consumer intelligence covering **210 million U.S. voters** with Causeway Solutions' proprietary predictive modeling platform. Combining L2 Data's premier voter file with advanced machine learning algorithms and continuous survey research, Causeway delivers actionable audience segments that drive results across digital, CTV, social, and direct marketing channels.
## Product Overview
🎯 **What You Get**
- **60+ Predictive Audience Models** - Continuously updated political, behavioral, and consumer segments
- **210 Million Voter Records** - Complete national voter file with behavioral scoring
- **Binary Scoring System** - Clear audience identification for precise targeting
- **7,000+ Survey Responses** - Quarterly validation from nationally representative panels
- **Cross-Channel Activation** - Ready-to-deploy audiences across all major platforms
🚀 **Spring 2025 Features**
- **Trump Administration Models** - Approval/disapproval and agenda support scoring
- **Tariff Impact Analysis** - Support/opposition for tariffs by country (China, Mexico, Canada, EU)
- **Media Consumption Intelligence** - Streaming platform subscriptions including ad-supported tiers
- **Israel-Palestine Sentiment** - Sympathizer identification across conflict perspectives
- **Energy & Affordability Models** - Energy independence support and cost anxiety scoring
- **Enhanced Digital Targeting** - Social media platform usage and engagement patterns
## Key Features & Benefits
📊 **Comprehensive Audience Categories**
**Political Engagement & Ideology**
- Engaged activists and political donors
- Petition signers and volunteer identifiers
- Contact with elected officials tracking
- Political awareness and news consumption
- Swing voter identification
- Trump approval/disapproval intensity
**Consumer Behavior & Lifestyle**
- Subscription service likelihood
- EV and hybrid vehicle drivers
- Cryptocurrency owners and buyers
- Eco-conscious consumer identification
- Personal information sharing propensity
- Premium service adoption patterns
**Media Consumption Intelligence**
- **Streaming Platforms**: Netflix, Hulu, Disney+, Max, Paramount+, Peacock, Apple TV+, Amazon Prime (with ad-tier differentiation)
- **Social Media**: Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Reddit, Snapchat, YouTube
- **Traditional Media**: Broadcast TV, Cable TV, Live TV viewers
- **Cross-platform behavior**: Streaming-exclusive vs. dual-media consumers
**Hot-Button Issues & Policy Views**
- Assault weapons ban support/opposition
- Big Tech regulation sentiment
- Central Bank Digital Currency (CBDC) views
- Energy affordability concerns
- Domestic energy independence support
- Sports betting and lottery favorability
- Israel-Palestine conflict sympathies
- Tariff policy support by country
**Advanced Segmentation**
- Persuadable voter identification
- Issue-specific swing segments
- Cross-channel reachability scoring
- Exclusive platform audiences
- Donor propensity modeling
提供机构：
L2 Data
创建时间：
2025-09-24
原始信息汇总
L2/Causeway U.S. Voters Predictive Analytics models 数据集概述
数据集基本信息
- 数据集名称: L2/Causeway U.S. Voters Predictive Analytics models
- 提供商: L2 Data
- 访问权限: 免费
- 样本量: 10,000条/217,000,000条记录
- 数据更新频率: 每年
- 地理覆盖范围: 美国（所有州）
产品概述
- 数据规模: 涵盖2.1亿美国选民的完整全国选民档案
- 预测模型: 60+个预测受众模型
- 评分系统: 二元评分系统
- 验证数据: 每季度7,000+份全国代表性小组调查响应
主要功能与优势
受众类别
-
政治参与与意识形态
- 积极参与的活动家和政治捐助者
- 请愿签署者和志愿者标识
- 与民选官员联系追踪
- 政治意识和新闻消费
- 摇摆选民识别
- 特朗普支持/反对强度
-
消费者行为与生活方式
- 订阅服务可能性
- 电动车和混合动力车驾驶员
- 加密货币所有者和买家
- 环保意识消费者识别
- 个人信息共享倾向
- 高级服务采用模式
-
媒体消费情报
- 流媒体平台: Netflix、Hulu、Disney+、Max、Paramount+、Peacock、Apple TV+、Amazon Prime（含广告层级区分）
- 社交媒体: Facebook、Instagram、TikTok、X、LinkedIn、Pinterest、Reddit、Snapchat、YouTube
- 传统媒体: 广播电视、有线电视、直播电视观众
- 跨平台行为: 纯流媒体消费者与双媒体消费者
-
热点问题与政策观点
- 攻击性武器禁令支持/反对
- 大型科技监管情绪
- 央行数字货币观点
- 能源负担能力担忧
- 国内能源独立支持
- 体育博彩和彩票偏好
- 以色列-巴勒斯坦冲突同情
- 按国家划分的关税政策支持
高级细分
- 可说服选民识别
- 特定问题摇摆群体
- 跨渠道可达性评分
- 独家平台受众
- 捐助倾向建模
2025年春季功能
- 特朗普政府模型
- 关税影响分析
- 媒体消费情报
- 以色列-巴勒斯坦情绪
- 能源与负担能力模型
- 增强的数字定位
数据字典
数据集包含60多个列，主要字段包括：
- LALVOTERID（选民ID）
- 媒体消费相关字段（Netflix订阅者、Hulu订阅者等）
- 社交媒体使用字段（Facebook用户、TikTok用户等）
- 政治参与字段（积极参与的活动家、政治捐助者等）
- 政策观点字段（攻击性武器禁令、大型科技监管等）
- 消费者行为字段（加密货币所有者、环保意识消费者等）
使用示例
- 识别高价值数字受众
- 构建社交媒体定制受众
- 优化捐助者获取
业务需求
- 360度选民视图
- 受众激活
- 受众细分
- 定量分析
技术信息
- 云区域可用性: AWS（加拿大中部、美国东部、美国西部等）
- 数据格式: 表格数据
- 访问方式: Snowflake Marketplace
联系方式
- 销售: snowflake@L2-data.com
- 支持: snowflake@L2-data.com
