Technology Acceptance Model for SiBrand

This data contains 89 row with 17 column, and represent technology accptance model for web based application named SiBrand. SiBrand is a website to help SMEs build branding conceptual strategies.本数据集包含89行、17列数据，用于表征一款名为SiBrand的网页应用的技术接受模型（Technology Acceptance Model）。SiBrand是一款面向中小型企业（Small and Medium Enterprises, SMEs），助力其制定品牌建设概念性策略的网站。