FFB Coding Workbook - Dataset

The data uploaded in here are analysed in the article The Digital Impression Management Strategies of Festival Film Bahari’s Instagram Account: A Content Analysis Research. By using the quantitative content analysis, this dataset includes the five indicators of Impression Management used for creating the coding standards of the content analysis, as well as the results of the coding. In addition to that, there is also the word count amount used to analyse the word cloud.