Massenkommunikation 1995

1. Media-technical equipment of household and media usage habits,extent of print media and electronic media. 2. Leisure time andcommunication activities. 3. New media. Topics: 1. Media: number of television sets and color television setsin household; cable television and satellite dish in household;frequency of watching television; type and frequency of broadcasts andstations; personally preferred television broadcast, radio broadcastand newspaper articles; subscription to daily newspapers; readinghabits with newspapers; radio listening habits (station, broadcasts,frequencies); detailed recording of entire course of the day (24h)yesterday with time budget for media usage (radio, newspapers,television including station or newspapers and leisure activities) inquarter-hour rhythm; main sources of information for daily events;assessment of credibility of individual media; judgement on specificcharacteristics of television, radio and newspapers as well as generalattitude to these media (scales); personally preferred media andtelevision as well as radio programs; assessment of objectivity ofreporting on television, radio, daily newspaper and magazines (scale);subjective indispensibility of selected topics and categories ontelevision, radio and in newspapers; tie with media. 2. Leisure time and communication activities: leisure activities onthe previous day, point in time and length of leisure activity;interest in politics; personal opinion leadership in politicaldiscussions; source of information for political events; attitude topoliticians, politics, political effectiveness (scale); postmaterialism(scale); general moral concept about achievement readiness,self-determination, heteronomy, fatalism, optimism, realism, fear ofvictimization (scale). 3. New media: entertainment electronics in household; computer inhousehold and its equipment, modem, sound card, processor type(Pentium), ISDN connection and Internet access; interest in teletextapplications and Internet; interest in newspapers on the Internet,shopping via Internet, films as video-on-demand and online banking.Demography: position of respondent in household; sex; age; schooleducation; marital status; religious affiliation; employment; income;net household income; size of household; children under 6, 14 and 18years; possession of a telephone; state. indices: summarized values forindividual leisure activities. the same for use of print media andelectronic media, differences according to private stations and thoseunder public law.